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Field notes, teardowns and original data on SEO, AI search and paid growth, written by Alex Marjanovic.
AEO RESEARCH10 min read · 14 Sept 2026
Does a year in your title get you cited by AI Overviews? 17,240 pages tested
The year itself does not earn the citation. Pages carrying one are cited more often, but compare pages of the same age, on the same search, at a similar ranking position, and the advantage disappears.
Read the study →Also this week
SEO · 8 min read
The year in your title is worth half a ranking position
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Behind Search Insider
Written by Alex Marjanovic
Alex builds and advises online businesses. Six of his own so far, plus strategy, ecommerce and product design work for others. He writes Search Insider out of a standing suspicion of anything the industry calls best practice.
- Six online companies built
- Advising on strategy, ecommerce and product
- Every method and dataset published in full