Field notes, teardowns and original data on SEO, AI search and paid growth.
AEO RESEARCH10 min read · 14 Sept 2026
The year itself does not earn the citation. Pages carrying one are cited more often, but compare pages of the same age, on the same search, at a similar ranking position, and the advantage disappears.
Read the study →
SEO · 7 Sept 2026
Putting the current year in a title tag is among the most repeated pieces of advice in search. Across 1,000 Google results pages and 18,321 ranking URLs it holds up, barely. And roughly a third of what it delivers turns out not to be the year at all.
One search story that matters, one teardown, and one thing to steal. Five minutes, every Monday.
One email a week. No spam, unsubscribe anytime.